2025 · Wellness / Health
Be Gentle
A mental wellness platform designed to lower the temperature on arrival.
0 urgency
No countdowns or interrupts
1 CTA
Low-pressure entry
AA+
Contrast target for readability
The case study
How it was approached.
Context
Warm neutrals, real portraiture and short sentences. Every element is sized and spaced to feel unhurried, including the sign-up.
Challenge
Wellness products often use urgency patterns that contradict the promise of the service.
Approach
Slow pacing, generous line height, soft contrast, and a single low-pressure entry point.
Outcome
An interface whose tone matches the service it's selling.
What it demonstrates
- Wellness digital design
- Tone-led UX
- Accessible typography
Services
- Web Design
- UI/UX Design
- Brand Identity
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