2025 · Streetwear / Eyewear
Y2Krazy
A loud streetwear storefront where the campaign image is the shop window.
1-tap
Add to cart from campaign view
3 screens
Home to checkout
60%
Less UI chrome than a standard grid
The case study
How it was approached.
Context
Y2Krazy takes the drop culture playbook and gives it a storefront that behaves like a lookbook — full-bleed campaign photography with the product rail sliding in over the top.
Challenge
Streetwear buyers browse like they scroll: fast, image-first, decision made in seconds. A conventional product grid kills that momentum.
Approach
One hero image owns the viewport. Product, price and size live in a persistent rail so the buyer never leaves the campaign to add to cart.
Outcome
A storefront that reads as brand media first and commerce second, with the purchase path always one tap away.
What it demonstrates
- Drop-led commerce
- Campaign-first art direction
- Persistent buy rail
Services
- Brand Identity
- E-commerce Design
- Art Direction
Want this for your brand?
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Timeless Lux
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