2025 · Beauty & Skincare
Enchanté
A beauty storefront that sells the ritual before the product.
3 paths
Segmented entry on first screen
0 popups
Trust built through content, not interrupts
2 scrolls
To a recommended product
The case study
How it was approached.
Context
Enchanté leads with editorial portraiture and a soft, confident typographic voice, then routes shoppers into three clear entry points: beginner, expert pick, and gift.
Challenge
Beauty shoppers arrive with wildly different confidence levels — one catalogue can't serve all of them.
Approach
Segmented entry paths on the hero itself, so the visitor self-selects before they ever hit a category page.
Outcome
A storefront that feels like a magazine and behaves like a guided consultation.
What it demonstrates
- Beauty art direction
- Guided merchandising
- Editorial commerce layout
Services
- Brand Identity
- E-commerce Design
- Web Design
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