2024 · Travel / Destination
Summer Escape
A seasonal travel campaign site built on light, water and open space.
1 action
Per screen
70%
Of the fold given to imagery
5 sections
From mood to booking
The case study
How it was approached.
Context
A destination campaign that sells atmosphere first. Photography carries the emotion; the booking logic waits politely underneath.
Challenge
Travel sites bury the feeling under filters, prices and urgency banners.
Approach
A wide photographic band, generous white space and a single primary action per screen — the itinerary reveals itself as you scroll.
Outcome
A campaign experience that builds desire before it asks for a decision.
What it demonstrates
- Destination branding
- Campaign systems
- Photography direction
Services
- Campaign Design
- Web Design
- Art Direction
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