2025 · Automotive — Experimental
AMG Drive
A high-velocity automotive configurator where the car is the interface.
1 CTA
Schedule a Drive, always visible
6 variants
Switchable without page load
<2s
Target time to first meaningful paint
The case study
How it was approached.
Context
Hard red, cut-out vehicle photography and oversized numerals. The layout borrows from motorsport livery rather than the usual dealer template.
Challenge
Performance car sites default to grey minimalism and lose the adrenaline entirely.
Approach
A saturated brand field, index numbering, and a booking CTA — 'Schedule a Drive' — held in permanent view beside the vehicle.
Outcome
A configurator that feels like a race programme and converts on the test drive, not the spec sheet.
What it demonstrates
- Immersive web experiences
- Configurator thinking
- High-contrast art direction
Services
- Web Design
- UI/UX Design
- Art Direction
Want this for your brand?
We can adapt this thinking to your market, audience and budget. Book a 30-minute call and we'll scope it properly.
Book a Discovery CallIndependent speculative design exercise. Not affiliated with, endorsed by or commissioned by any brand.
Next project
Moodslash
Two ways to work
with Lynxio.
Need a digital solution?
Tell us what you're building.
Lynxio Studio designs, builds and automates digital systems — brand, website, app, e-commerce, CRM, support, sales and AI — as one engagement.
Run a service business?
Run your business from one connected workspace.
Lynxio Hub gives agencies, studios, consultants and freelancers CRM, projects, a client portal, invoicing, meetings and outreach in one platform.
Hub is a separate application at hub.lynxiostudio.com. Sign in to Hub