2025 · Skincare / Brand Identity
Cocoa
A full identity system for a cocoa-based skincare line — mark, palette, packaging.
1 mark
Works from 40px to billboard
5 tones
Complete brand palette
12 assets
Launch identity kit
The case study
How it was approached.
Context
Cocoa sets the rules once: one geometric wordmark, a warm neutral palette drawn from the raw ingredient, and packaging that reads instantly on a crowded shelf.
Challenge
Ingredient-led skincare brands look identical in a beige market.
Approach
A high-contrast typographic mark against soft product photography, with the palette pulled directly from the raw material.
Outcome
An identity system that stays recognisable from a 40px avatar to a shelf display.
What it demonstrates
- Brand identity systems
- Packaging design
- Art direction
Services
- Brand Identity
- Packaging
- Art Direction
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