2024 · Sports / Events
Bodycamp
A boxing gym identity built from weight, grit and one unrelenting typographic voice.
2 colours
Entire brand palette
1 typeface
Poster to thumbnail
4 formats
Web, poster, social, print
The case study
How it was approached.
Context
Black, yellow and a condensed uppercase headline that works at poster scale and thumbnail scale without adjustment.
Challenge
Event and gym branding has to survive both a billboard and a 200px social tile.
Approach
One heavy typeface, a two-colour contrast palette, and a layout grid that scales instead of reflowing.
Outcome
A brand system with the same impact at every size it's reproduced at.
What it demonstrates
- Event branding
- Poster and campaign design
- High-contrast art direction
Services
- Brand Identity
- Campaign Design
- Web Design
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Mahike
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